Love advice applies to Marketing in the business world

As I was surfing the internet the other day I accidentally came across a singles dating video presentation. Curiosity got the best of me and I decided to look in. The rather humorous theme was “How to make a guy (male) fall in love with you (female). But in spite of the trivial nature of the show, one point caught my attention. The thesis was “Rather than (females) chase a guy directly, the talk show offered some advice on how to get his attention and in a subtle fashion devise a strategy makes him chase you instead. On further thought, it struck me that this suggestion, albeit somewhat playful in the love arena, it very well has application in marketing in the business world.

The support for the approach and guidance to the ladies was:

What is your strength- there are many ladies out there who may have a better physical appearance, education and career .etc. However, every man has his own taste in women. And your job is to find out your unique attributes. Likewise, what is your company's competitive advantage that differentiates you from the competition?

Success lies in the details – some people may think polishing one’s nails is futile especially in the winter time. But success lies in the details. People opened Apple products and found out that the inside was a powerful presentation and art like! No matter which era we are in, product/service quality still matter.

Build a connection- one tip from the talk show is that try to build a connection with the guy. For example, you can ask the guy to share some interesting articles he has recently read or pursuits that he is actively engaged with you. If done with integrity and sincere fashion the connection may well be successful. How can you build a connection with your customers?

Make it interesting – they postulate in order to keep the guy’s attention you need to always to do something different and try not to let him know what you will do next. This can also apply to sustaining and advancing your customer base. Always think out of the box and offer superior unexpected features/services .etc.